Autonomous A/B testing for Google Play

PressPlay creates, runs, and scales your Google Play Store experiments autonomously — so your team can focus on strategy.

Trusted by leading mobile publishers

AdobeWildlife StudiosAvakin LifeTaobaoLion Studios
~18%
Avg. CVR increase
Across icon, screenshot & description tests
50M+
Installs optimized
Across all publisher apps
10x
Faster testing
vs. manual ASO workflows

How it works

Get from zero to autonomous testing in minutes.

1

Connect your app

Link Google Play Console and set your testing guardrails (5 minutes)

2

AI creates everything

Hypotheses, assets, and experiments generated from your app data

3

Launch experiments

Dozens of A/B tests running 24/7 on real Google Play users

4

Watch conversions grow

AI scales winners, stops losers, and feeds learnings into the next cycle

Powered by Phiture's ASO CRO Loop

A research-backed framework that continuously cycles through seven stages — all executed autonomously by AI.

Research
Hypothesize
Brief
Create
Test
Measure
Learn

What you can test

Run more experiments in a week than you used to in a quarter

Icon

Test AI-generated icon variants against your current one

Up to 30% CVR increase

Feature Graphic

Find the hero image that maximizes conversion

Up to 20% CVR increase

Screenshots

Optimize the order and layout of your screenshots

Up to 15% CVR increase

Short Description

Test different copy variations automatically

Up to 15% CVR increase
Google Play
Combat action
+25%

Sky Warriors: Airplane Games

Wildlife Studios

4.4136K· 10M+
Dominate the skies in explosive aerial combat!

Dominate the skies in explosive aerial combat!

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About this app

Modern war jets flight simulator. Aircraft combat gun shooting battle game.

Built for every app category

From gaming to fintech, PressPlay adapts to your vertical.

Gaming

Optimize icons & screenshots across your game portfolio

E-commerce

Increase install rates for your shopping app

Finance & Banking

Build trust with the right store listing visuals

Social & Communication

Stand out in the most competitive categories

Health & Fitness

Convert health-conscious users with tested messaging

Travel & Lifestyle

Boost seasonal conversion with rapid testing

Interactive preview

See it in action with your app

Enter your Google Play URL and get AI-generated experiment hypotheses, asset variations, and a live preview — in seconds.

Ready to automate your ASO?

Join publishers achieving up to 10x faster testing cycles.