How it works
Get from zero to autonomous testing in minutes.
Connect your app
Link Google Play Console and set your testing guardrails (5 minutes)
AI creates everything
Hypotheses, assets, and experiments generated from your app data
Launch experiments
Dozens of A/B tests running 24/7 on real Google Play users
Watch conversions grow
AI scales winners, stops losers, and feeds learnings into the next cycle
Powered by Phiture's ASO CRO Loop
A research-backed framework that continuously cycles through seven stages — all executed autonomously by AI.
What you can test
Run more experiments in a week than you used to in a quarter
Icon
Test AI-generated icon variants against your current one
Up to 30% CVR increaseFeature Graphic
Find the hero image that maximizes conversion
Up to 20% CVR increaseScreenshots
Optimize the order and layout of your screenshots
Up to 15% CVR increaseShort Description
Test different copy variations automatically
Up to 15% CVR increase
Sky Warriors: Airplane Games
Wildlife Studios
Dominate the skies in explosive aerial combat!
About this app
Modern war jets flight simulator. Aircraft combat gun shooting battle game.
Built for every app category
From gaming to fintech, PressPlay adapts to your vertical.
Gaming
Optimize icons & screenshots across your game portfolio
E-commerce
Increase install rates for your shopping app
Finance & Banking
Build trust with the right store listing visuals
Social & Communication
Stand out in the most competitive categories
Health & Fitness
Convert health-conscious users with tested messaging
Travel & Lifestyle
Boost seasonal conversion with rapid testing