The ASO agent that never stops testing.
PressPlay generates variants, launches them on live store traffic, and ships the winners — automatically, around the clock. No briefs, no backlog, no manual testing.
The teams that test more,grow more.
Stop guessing what works.Start testing what actually converts.
It's not that teams don't care about their Google Play and App Store listing. It's that caring doesn't scale.
Running a proper A/B test takes time. Briefing, designing, launching, analyzing. So teams do it occasionally. Maybe quarterly. Maybe when someone remembers. In the meantime, the listing sits there, untested and unoptimized, sending real users away every single day.
Those aren't just missed installs. Every visitor who doesn't convert is revenue that never happened, and it's happening around the clock, whether your team is working on it or not.
The real problem isn't a bad icon or the wrong screenshot order. It's a broken process, one that was never designed for continuous improvement. And the cost of that broken process shows up directly on your revenue line.
Small improvements in conversion rate.Large improvements in growth.
Conversion rate compounds. Every winning test raises the baseline the next one builds on.
Your competitors are already experimenting. Are you?
Stop updating your store listing.Start optimizing it.
There's a difference between making changes and running experiments. One is intuition. The other is evidence.
PressPlay creates the creative variants for each experiment, drawn from your category, your audience, and your existing assets. No design backlog, no generic templates.
Statistical significance monitored continuously. No simulated panels, no synthetic users.
Each result feeds the next experiment. Performance compounds. The system gets smarter over time.
Most tools run one test.PressPlay runs a loop.
Other tools give you a report. PressPlay gives you a system that never stops working.
While you read this,the loop is shipping.
Experiments launch, reach significance, and roll winners live across every market, around the clock. This is the work happening without anyone on your team lifting a finger.
Four steps.Then it runs itself.
Connect once and the loop takes over. PressPlay generates, tests, and ships winners on its own, so the only manual step is the first one.
Link your app and define your testing parameters. Takes minutes, not days.
Icon variants, screenshot layouts, feature graphics, copy. Built from your app data and category benchmarks. No briefs. No back-and-forth.
Tests run live on your Google Play and App Store listing, measuring actual install decisions. Not simulated traffic or panel surveys.
Winning variants are applied automatically. Each result sharpens the next experiment. The longer PressPlay runs, the smarter it gets.
Manual ASO has a ceiling.Continuous testing doesn't.
Tests happen when there's bandwidth. Bandwidth is always scarce. So tests don't happen.
Experiments run continuously, independent of team capacity, sprint cycles, or quarterly planning.
Each test is a one-off. Learnings live in a doc somewhere. Rarely applied to the next one.
Every result feeds the next experiment. Performance compounds. The system gets smarter over time.
Scaling tests means hiring or sacrificing other work. Most teams stay stuck at a few tests per quarter.
PressPlay scales without headcount. Run more tests in a week than most teams run in a quarter.
Other ASO tools wait for your team to do the work.
The category is full of platforms that surface data, generate recommendations, and help you design better experiments.
Some tell you which opportunities to pursue. Others help you test them. All assume someone on your team will write the brief, commission the asset, launch it, and read the results. Every time.
For one app in one market, manageable. At real scale, the bottleneck never goes away.
PressPlay closes the loop. The cycle runs autonomously. Your team sets the guardrails, PressPlay does the rest.
Intelligence without execution is just information. PressPlay executes.
The elements that actually move Google Play and App Store conversion rates
Most visitors decide in under three seconds. These are the elements they're reacting to.
*Based on top-performing experiments across PressPlay customers. Results vary by category and traffic volume.
Built for growth teams who can't afford to guess
Whether you're managing a single app or a portfolio, PressPlay adapts to your category dynamics and testing goals.
Autonomous. Never unaccountable.
PressPlay runs the testing loop on its own, but it runs on a leash you hold. You set the rules, you approve what matters, and you can stop it the moment you want to.
Your store listing is either improving or falling behind. There's no standing still.
Put an agent on your Google Play and App Store listing — generating, testing, and shipping winners on live traffic, around the clock.